Why your CTR Campaigns suck | Podcast with Eean Ovens

Last updated: Jun 21, 2023

The video is a podcast with Eean Ovens discussing how Google filters traffic on Google Maps and the factors that affect it, such as reviews and history.

The video is a podcast interview with Eean Ovens, the creator of Agency Assassin, a software that works on Google Maps through engagement. The discussion revolves around click-through rate (CTR) campaigns and how Google filters traffic on the maps. Ovens shares his insights on the factors that affect how much traffic is filtered, such as reviews, review velocity, and the history of the Google My Business (GMB) profile. The conversation also touches on the importance of testing and experimentation in determining the sweet spot for CTR campaigns. The video ends with a promotion for Agency Assassin and a discount code for viewers.

  • Agency Assassin is a SAS product that works on Google Maps through engagement.
  • CTR testing involves running searches on Google Maps with multiple mobile phones.
  • Google filters traffic on maps to prevent manipulation of listings.
  • Understanding Google Maps traffic filtering is crucial for successful campaigns.
  • Google filters traffic on Google Maps based on what they expect for traffic and the history of the listing.
  • CTR campaigns can increase keyword diversity and cut back on search volumes to avoid being flagged by Google.
  • CTR campaigns can work if the listing already has decent search volume on primary keywords.
  • Branded search can affect position on Google Maps.
  • Offering 100 clicks a day means high volume search can be done.

Why your CTR Campaigns suck | Podcast with Eean Ovens - YouTube

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Introduction and Agency Assassin

  • Podcast with Eean Ovens discussing Google Maps traffic filtering.
  • Agency Assassin is a SAS product that works on Google Maps through engagement.
  • Provides daily reporting on every keyword being run.
  • Software is currently working well.
  • Offers a lifetime 10% discount with code Creek Campbell 10.
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CTR Testing and Holly Starks

  • CTR testing involves running searches on Google Maps with multiple mobile phones.
  • Holly Starks is famous for using 100 phones for CTR testing.
  • CTR sweet spot is between 12 and 14 phones.
  • CTR testing helps to determine engagement and insights.
  • CTR testing provides data for determining Google's traffic filtering on maps.
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Factors Affecting Google Maps Traffic Filtering

  • Google filters traffic on maps to prevent manipulation of listings.
  • Change over time is a significant factor in traffic filtering.
  • Reviews and review velocity affect how much traffic is filtered.
  • History is the biggest factor in traffic filtering.
  • GPB (Google Place Business) history determines how much traffic it receives.
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Why your CTR Campaigns suck | Podcast with Eean Ovens - YouTube

Conclusion and Call to Action

  • Understanding Google Maps traffic filtering is crucial for successful campaigns.
  • Reviews and history are the most significant factors in traffic filtering.
  • Book a call with Eean Ovens for training and demo with 15% off within the next two days.
  • Use the links provided to take advantage of the discounts and offers.
  • CTR testing helps to determine engagement and insights.
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Google Filters Traffic on Google Maps

  • Google filters traffic on Google Maps based on what they expect for traffic and the history of the listing.
  • CTR campaigns can be affected by factors such as reviews and history.
  • CTR campaigns can send a lot of traffic to a listing, but Google may not believe it.
  • Google looks at month over month data to determine if the traffic is believable.
  • CTR campaigns can be tested by Google to see if the traffic is real or fake.
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Keyword Diversity and Search Volumes

  • CTR campaigns can increase keyword diversity and cut back on search volumes to avoid being flagged by Google.
  • CTR campaigns can wait over time for Google to see that the traffic is real.
  • CTR campaigns can be tested by Google for one month to determine if the traffic is real or fake.
  • CTR campaigns can improve rankings for numerous different keywords over time.
  • CTR campaigns can be affected by the history of the listing and the search volume of the keywords.
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Believable Traffic and Listing History

  • CTR campaigns can work if the listing already has decent search volume on primary keywords.
  • CTR campaigns can improve rankings dramatically over a short period of time.
  • CTR campaigns can be accepted by Google if the traffic is believable and there is a history of results.
  • CTR campaigns can die if the listing has no traffic at all and primary keyword traffic is sent.
  • CTR campaigns can be affected by the size of the area and the number of keywords being targeted.
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Factors Affecting CTR Campaigns

  • CTR campaigns can be affected by the history of the listing, the search volume of the keywords, and the size of the area.
  • CTR campaigns can be tested by Google to determine if the traffic is real or fake.
  • CTR campaigns can improve rankings dramatically over time if the traffic is believable and there is a history of results.
  • CTR campaigns can die if the listing has no traffic at all and primary keyword traffic is sent.
  • CTR campaigns can be successful if the listing already has decent search volume on primary keywords.
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Factors affecting traffic on Google Maps

  • Branded search can affect position on Google Maps.
  • Position one on a blended keyword search is more likely to get clicks.
  • Reviews with keywords can help improve traffic.
  • Google looks at six months of history to determine traffic.
  • Reviews can make traffic more believable.
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Case study of a lead gen property

  • Listing was dead and couldn't be re-verified.
  • 50 reviews were done in the first month.
  • Large search volumes in the area for certain keywords helped.
  • Multiple terms were used for the 28 terms.
  • Map pack terms were achieved in the fourth month.
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Google's approach to filtering traffic

  • Google looks at six months of history to determine traffic.
  • Google tries to keep traffic looking natural.
  • Keeping it natural means sending six visits or less.
  • Once a listing has historical traffic, more clicks can be sent.
  • Google expects a certain amount of traffic for each listing.
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High volume search and traffic

  • Offering 100 clicks a day means high volume search can be done.
  • Car dealerships and oil companies are examples of high volume search.
  • Google expects a certain amount of traffic for each listing.
  • Once a listing has historical traffic, more clicks can be sent.
  • Google looks at six months of history to determine traffic.
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Strategies for Sending Traffic to Listings

  • Sending branded traffic is safe and can make it look like a TV or radio campaign.
  • Sending low volume clicks is safe, but sending high volume clicks to money keywords can be suspicious.
  • Sending a large number of keywords with a large number of branded secondary keywords can help Google expect high traffic on the listing.
  • There are different ways to send traffic, but it's important to be smart about it.
  • The third month is where the listing's historical data can work in your favor.
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The Risks of Artificial Traffic

  • Sending artificial traffic can lead to filtering of natural traffic and push the rankings down.
  • Filtering artificial traffic is not a negative signal on its own, but it can negatively affect natural traffic.
  • If you're going to send artificial traffic, it's better to know that the third month is where the listing's historical data can work in your favor.
  • It's possible that if you sync a listing and then turn it off, it'll stay down because you lost your natural traffic too.
  • It's important to be cautious when sending traffic to avoid negative consequences.
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Breaking Through the Sandbox

  • Breaking through the sandbox can take up to three months.
  • Adding keywords and especially target keywords can help break through the sandbox.
  • Month-to-month comparison can show progress in breaking through the sandbox.
  • Consistently sending traffic can help Google expect high traffic on the listing.
  • Breaking through the sandbox can lead to increased walk-in traffic and better rankings for target keywords.
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Aggressive Kit Strategy

  • Sending a lot of traffic and branded traffic can help Google expect high traffic on the listing.
  • Softening the listing up with branded traffic can lead to better results in month three.
  • Sending a lot of traffic and branded traffic can lead to top three results for multiple keywords.
  • There are different strategies for sending traffic, but an aggressive kit strategy can be effective.
  • Branded traffic can be an important factor in improving rankings and increasing walk-in traffic.
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Reviews and Consistency

  • Reviews are important for Google Maps traffic.
  • Consistent reviews are necessary for a successful campaign.
  • One review a day with an aggressive strategy can work well.
  • Review rate of competitors is a factor to consider.
  • Relevant reviews with descriptions of the service perform better.
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Review Strategies

  • One review a day with an aggressive strategy works on 75-80% of listings.
  • As few as a couple of reviews a week can work if competitors aren't getting any new ones.
  • One review a week can crush competitors who aren't getting new reviews.
  • Multiple reviews per day can work as a ranking strategy for those doing mostly Legion.
  • Review filtering is a risk, and once it starts, good reviews will be permanently filtered.
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Review Frequency

  • A goal of one review a week on any campaign is good for competitiveness.
  • Thousands of reviews to a listing without getting suspended is possible.
  • Google doesn't suspend listings based on reviews or traffic.
  • Getting reviews filtered is the biggest risk, and the number of reviews that trigger filtering is unknown.
  • Testing is necessary to determine the optimal review frequency.
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Risks and Testing

  • Review filtering is a risk, and once it starts, good reviews will be permanently filtered.
  • Testing is necessary to determine the optimal review frequency.
  • Google doesn't suspend listings based on reviews or traffic.
  • Review strategies need to be tested to see what works best for each campaign.
  • Review frequency needs to be tested to determine the optimal number of reviews for each campaign.
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Google Filters Traffic on Google Maps

  • CTR campaigns are difficult and require discipline.
  • Proxies and practices must be clean to avoid fake reviews.
  • Once a listing is flagged for fake reviews, it is difficult to recover.
  • Filtering is Google's primary tool to protect a GMB from traffic.
  • The better the signal everywhere else, the better the chance of getting traffic through.
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Factors Affecting CTR Campaigns

  • Two months of consistent history on traffic is important.
  • NC relationships with NC plus service on the website respond better to CTR.
  • Good entity structures, well-structured location pages, and clean citations improve CTR.
  • White hat SEO and sending links to the page also improve CTR.
  • Google looks at all dimensions to determine the response to CTR.
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Tailoring CTR Campaigns

  • Filtering is the primary tool to protect a GMB from traffic.
  • Good signals everywhere else improve the chances of getting traffic through.
  • One-on-one meetings can provide additional information on how to tailor campaigns.
  • Take the time to understand the mechanics and strategy of CTR campaigns.
  • Many people in the industry speak highly of Ian's work.
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Back End of CTR Campaigns

  • The back end of the software shows a hundred thousand daily CTRs and 1100 campaigns.
  • Multiple proxy services are used across the country and the world.
  • The platform shows whatever is ranking.
  • Constant testing is done to improve the performance of CTR campaigns.
  • Transparency is important in understanding the mechanics and strategy of CTR campaigns.
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Insights on Google Maps Traffic and Data

  • The speaker, Eean Ovens, has access to the best data on what's happening on Google Maps and how Google filters traffic.
  • He has developed ideas based on this data and feels proud to share it with his users.
  • The key to success is having access to data and being able to see trends across multiple campaigns.
  • Users can take advantage of a discount offer for State Campbell 10, which is a tool for local SEO and GMB management.
  • Eean Ovens will be back for more insights on local SEO, GMB, and related topics.
  • The podcast ends with a thank you and music.

Watch the video on YouTube:
Why your CTR Campaigns suck | Podcast with Eean Ovens - YouTube

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