Will Google’s AI Search KILL SEO?

Last updated: Jun 21, 2023

The video discusses Google's new search engine update that incorporates generative AI into search results and how it may affect SEO and website traffic.

The video discusses Google's latest update to its search engine, which incorporates generative AI into its search results. The video explains how the new search engine works and how marketers need to adapt their strategies to this new technology. The video also addresses concerns about the impact of generative AI on website traffic and the potential for Google to keep searchers on its page rather than directing them to external websites. The video concludes by discussing the types of searches that are likely to trigger generative AI responses and the potential impact on website traffic.

  • Google announced a major update to its search engine that incorporates generative AI into search results.
  • Generative AI is used to answer complex questions in search results and can be expanded to show more websites that corroborate the statements made by the AI.
  • Generative AI may replace the need for website visits for some informational searches, potentially reducing website traffic.
  • Google is emphasizing user experience and privacy in its search results, which may lead to changes in SEO and website optimization strategies.
  • Google's new search engine update incorporates generative AI into search results and will affect SEO and website traffic.
  • Businesses can counter the potential drop in organic traffic by making sure their website is one of the ones referenced at the top of the search results page and by having good quality links from high authority reputable websites.
  • Perspectives is a new feature that shows user-generated content and videos in search results, which can benefit businesses by having users post video reviews and direct experiences of their products on sites like TikTok and YouTube Shorts.
  • Google is responding to the trend of young people searching for personal opinions on sites like TikTok with its Perspectives feature.
  • SEO is more important than ever with Google re-establishing itself as the place to start a search, and businesses should focus on SEO to fight back against chatbots stealing their traffic.

Will Google’s AI Search KILL SEO? - YouTube

Will Google’s AI Search KILL SEO? 001

Introduction

  • Google announced a major update to its search engine that incorporates generative AI into search results.
  • The video discusses how this new search engine works and how it may affect SEO and website traffic.
  • Google is using its latest language model to build generative AI answers into search results.
  • The AI answers can answer complex questions with all sorts of comparisons and sub-questions built into one answer.
  • Google is trying to maintain its dominance in the world of search and catch up with competitors like Bing chat.
Will Google’s AI Search KILL SEO? 002

Generative AI in Search Results

  • Google is using generative AI to answer complex questions in search results.
  • The AI answers are built into the search results and can be expanded to show more websites that corroborate the statements made by the AI.
  • The generative AI answer is not taken from any of the websites linked in the search results.
  • Follow-up questions can be asked in a conversational style, similar to Bing chat.
  • Generative AI may replace the need for website visits for some informational searches, potentially reducing website traffic.
Will Google’s AI Search KILL SEO? 003

Impact on Website Traffic

  • Publishers have been critical of Google's efforts to keep searchers on the Google page rather than allowing them to go through to websites.
  • Generative AI may further reduce website traffic for some informational searches.
  • Google emphasized that people would still be clicking on websites, but it remains to be seen how much traffic websites will be getting from generative AI.
  • Expectations that website traffic will stay the same are unrealistic.
  • The impact on website traffic will depend on the types of searches that bring about generative AI responses.
Will Google’s AI Search KILL SEO? 005

Will Google’s AI Search KILL SEO? - YouTube

Google's Emphasis on User Experience

  • Google is trying to be careful with this new version of Google and emphasize user experience.
  • Google wants to provide users with the best possible answer to their query.
  • Generative AI is part of Google's efforts to improve user experience and provide more accurate and comprehensive answers.
  • Google is also emphasizing the importance of privacy and transparency in its search results.
  • Google's focus on user experience may lead to changes in SEO and website optimization strategies.
Will Google’s AI Search KILL SEO? 006

New Search Engine Update

  • Google's new search engine update incorporates generative AI into search results.
  • Search will show answers for safer queries, such as medical questions.
  • Google is careful about providing generative AI answers to questions where there isn't a lot of information about the topic.
  • Product-focused commercial searches are being pulled from the Google shopping graph.
  • Google shopping graph takes shopping feeds that are fed into Google's merchant center and combines them with AI-powered insight.
Will Google’s AI Search KILL SEO? 007

Ads in Search Generative Experience

  • Ad revenue is about 80% of Google's total revenue and search revenue is about 60% of Google's total ad revenue.
  • Google will be building ads into the search generative experience.
  • Search ads will continue to appear in dedicated ad slots throughout the page.
  • Advertisers will continue to have the opportunity to reach potential customers along their search journeys.
  • Google will test and evolve the ads experience as they learn more.
Will Google’s AI Search KILL SEO? 008

What It Means for Businesses

  • Organic traffic may drop, particularly for very informational searches.
  • Counter this by making sure your website is one of the ones referenced at the top of the search results page.
  • Having good quality links from high authority reputable websites is going to be a big factor for getting your website featured.
  • Digital PR is going to continue to be incredibly important.
  • It's going to be really important to continue publishing very high-quality content.
Will Google’s AI Search KILL SEO? 010

Conclusion

  • Google's new search engine update incorporating generative AI into search results will affect SEO and website traffic.
  • Product-focused commercial searches and ads will still be present in the search generative experience.
  • Businesses can counter the potential drop in organic traffic by making sure their website is one of the ones referenced at the top of the search results page and by having good quality links from high authority reputable websites.
Will Google’s AI Search KILL SEO? 011

Impact on SEO

  • High authority links and amazing content are still important for SEO.
  • Product-focused businesses can benefit from organic shopping listings.
  • Good product-focused SEO is still the key to success.
  • Exposure Ninja offers a free website and marketing review to help businesses get discovered on Google's new search engine.
Will Google’s AI Search KILL SEO? 012

Google's Perspectives Feature

  • Perspectives is a new feature that shows user-generated content and videos in search results.
  • It is focused on creators and user-generated content.
  • Google is building a perspective section into its main search results.
  • Google's goal is to show helpful content that is often hard to find.
  • Businesses can benefit by having users post video reviews and direct experiences of their products on sites like TikTok and YouTube Shorts.
Will Google’s AI Search KILL SEO? 013

Antidote to Generative AI

  • Perspectives is an antidote to the trend of generative AI in search engines.
  • Google is responding to the trend of young people searching for personal opinions on sites like TikTok.
  • Businesses can benefit by having customers post user-generated experiences and reviews on short-form video sites and discussion boards.
  • Google wants to push these sites in the perspective section of its search results.
  • The comparative popularity of generative AI and perspectives will be a key battleground for the future.
Will Google’s AI Search KILL SEO? 015

Importance of SEO

  • Investors believe that Google's new search engine features reassert its dominance in search.
  • SEO is more important than ever with Google re-establishing itself as the place to start a search.
  • Getting found in organic results, whether in generative AI, product features, or regular listings, is crucial for businesses.
  • Google is pushing forward with its AI functionality, making SEO even more important for businesses.
  • Businesses should focus on SEO to fight back against chatbots stealing their traffic.

Watch the video on YouTube:
Will Google’s AI Search KILL SEO? - YouTube

Related summaries of videos: