How to promote a New Business FAST on a TIGHT BUDGET in 2023! (This is what I’d do)

This video is about the fastest and most powerful marketing strategy to promote a new business online on a tight budget, which includes claiming a Google business profile, building a website, and listing the business on local directories.

This video by Ranking Academy was published on Sep 13, 2022.
Video length: 16:55.

This video from Ranking Academy titled 'How to promote a New Business FAST on a TIGHT BUDGET in 2023!

(This is what I’d do)' provides a step-by-step guide on how to promote a new business online with a limited budget. The video suggests utilizing a Google business profile to increase online visibility and attract customers. It also emphasizes the importance of having a website for credibility and to improve search engine rankings.

Additionally, the video recommends listing the business on local directories to reach a wider audience.

• A Google business profile is a free business listing that helps your business be found locally on Google Search and Google Maps.
• A website is essential for every business as customers expect it and not having one can damage your credibility.
• Local directories are websites that feature listings for businesses in a certain town, industry, or niche.
• Directories no longer impact website ranking on search engines.
• Content is essential for driving traffic, building brand awareness, and generating leads.
• Writing content to accompany your visuals is important.
• Content creation is the most demanding part for any business owner.
• Social media networks have transformed everyone's lives.
• Email marketing is a popular and cost-effective strategy.
• Content creation, social media promotion, and email marketing are powerful strategies for promoting a new business.

How to promote a New Business FAST on a TIGHT BUDGET in 2023! (This is what I’d do) - YouTube

Section 1: Importance of a Google Business Profile

• A Google business profile is a free business listing that helps your business be found locally on Google Search and Google Maps.
• It provides information to potential customers such as your location, opening hours, phone number, and website address.
• Setting up your own listing is simple and only takes a few minutes.
• Claiming a Google business profile is completely free and is the most effective way to attract customers.
• Having a Google business profile boosts your credibility and legitimacy as a business.

Section 2: Importance of a Website

• A website is essential for every business as customers expect it and not having one can damage your credibility.
• A well-optimized website helps your business be found in Google search results and attracts new clients.
• Having solid and relevant content on your website boosts your Google listing higher on Google Maps and local search results.
• Building a website is effortless and doesn't require technical know-how, thanks to website builders like Wix and Squarespace.
• Using website builders is affordable, costing around $150 per year, and can be done in just a weekend.

Section 3: Importance of Local Directories

• Local directories are websites that feature listings for businesses in a certain town, industry, or niche.
• They include basic information like business name, phone number, address, and website.
• Examples of local directories include Yelp, Nextdoor, Bing Places, and Better Business Bureau.
• Listing your business on local directories increases your online visibility and helps potential customers find you.
• Claiming your business listing on local directories is usually free and can be done in a few simple steps.

How to promote a New Business FAST on a TIGHT BUDGET in 2023! (This is what I’d do) - YouTube

Section 1: Listing on Local Directories

• Directories no longer impact website ranking on search engines.
• However, listing on popular directories can still bring significant traffic to your website.
• Search for relevant directories by searching for keywords related to your business.
• Stick to the top 10 directories that rank the highest on Google.
• Avoid paying individuals or companies to list your business on hundreds of directories.

Section 2: Creating Quality Content

• Content is essential for driving traffic, building brand awareness, and generating leads.
• Create text, images, videos, or any other media to promote your business.
• Document your daily activities and capture photos and videos to create a library of visual content.
• Use smartphones with high-quality cameras to capture images and videos.
• Producing unique content sets you apart from competitors and improves search engine ranking.

Section 3: Writing Content

• Writing content to accompany your visuals is important.
• Small business owners often struggle with writing content.
• Consider using an artificial intelligent writing assistant like writer.me.
• AI writing tools help generate ideas and improve content quality.
• Personal input is still required, but AI tools can be a valuable resource.

Content Creation and Building a Content Library

• Content creation is the most demanding part for any business owner.
• Many businesses fail at this step.
• Using the techniques described will help overcome this hurdle and generate leads at zero cost.
• Creating content and building a Content Library should be done regularly.
• Content creation is a key part of the overall marketing strategy.

Social Media Platforms for Promotion

• Social media networks have transformed everyone's lives.
• There are dozens of social media platforms to choose from.
• YouTube, TikTok, and Instagram are the top three most popular platforms used by teens in the US.
• These platforms rely heavily on video content.
• Instagram has also launched Instagram Reels, short videos to remain competitive.

Email Marketing

• Email marketing is a popular and cost-effective strategy.
• You have complete control over who you send emails to and what you send.
• Collect email addresses of clients through your website, social media, or face-to-face interactions.
• The bigger your email list, the more you can promote your business.
• Tools like MailChimp make the email marketing process seamless and simple.

Conclusion

• Content creation, social media promotion, and email marketing are powerful strategies for promoting a new business.
• Building a Content Library and regularly creating content is crucial.
• Focus on the social media platforms that are likely to drive the most leads.
• Email marketing provides control and direct communication with customers.
• Utilize tools like MailChimp to streamline the email marketing process.

Measuring Performance with Analytics Tools

• Measuring your performance using analytics tools is crucial to the success of your business.
• You can check numbers such as the number of visitors to your website, the number of views your videos are generating, people opening your emails, and the number of phone calls you're receiving.
• Each tool described in the video comes with its own default set of data that tracks users' activity in detail.
• Stick to the top-level information and overviews at first to avoid feeling overwhelmed by the tools.
• Spending a few minutes every other day crunching numbers should be enough to get you started.
• Following these steps and utilizing analytics tools will help you promote your business effectively at a low cost and attract customers within a few weeks.

Watch the video on YouTube:
How to promote a New Business FAST on a TIGHT BUDGET in 2023! (This is what I’d do) - YouTube